Khan Fashion House: Multi-Channel Messaging and Order Confirmation Automation
Implemented an automated messaging workflow across WhatsApp and Facebook Messenger to handle size inquiries, order confirmation, and courier tracking updates.
Client: Khan Fashion House. Industry: E-commerce & Retail Fashion. Location: Sirajganj & Dhaka, Bangladesh.
The challenge
Khan Fashion House received hundreds of customer messages every day across Facebook Page inbox and WhatsApp asking for product measurements, fabric details, stock availability, and order status.
- Delayed replies during peak evening shopping hours.
- Occasional errors in manually recorded shipping addresses.
- Staff spent most of their time answering status questions rather than assisting customers with purchase decisions.
The solution
NextCore BD designed a connected conversational workflow integrating Meta Messenger, WhatsApp Cloud API, and Google Sheets inventory logs.
- Built interactive message templates approved under Meta Business policies.
- Integrated automated phone number validation to reduce invalid delivery orders.
- Configured live operator handoff trigger whenever a customer requested human assistance.
Verified outcomes
- Customers receive instant automated size charts and product availability details around the clock.
- Order details and addresses are captured in a standardized format without missing fields.
- Staff focus on escalated customer inquiries and packaging orders rather than copying tracking codes.
- Smooth transition between automated menus and live human support.
Technologies
WhatsApp Business Cloud API, Messenger Platform, n8n Workflow Engine, Google Sheets API, Courier API
"NextCore BD organized our customer communication so our team no longer gets overwhelmed by repetitive size questions during peak sales periods." A. R. Khan, Operations Lead, Khan Fashion House